OxiWear UI Copywriting
Duration: 6 months
Role: UX Designer
What?
Why?
How?
OxiWear is a wearbale oxygen monitoring device that fits onto your ear like a earring and measures all vitals. Written Content had to be accessible to 60+ yr old Coaches yet minimal for 20 yr old athletes.
Players wear the device and add notes on their apps. Coaches pull vitals data along with notes to a team dashboard. Need to cater to both groups.
After leading 2 design sprints, 4 brainstorming sessions followed by A/B tests on prototypes, I created a solid text hierarchy allowing users to scan the page quickly and yet learn within 10 secs per screen via instruction pages, messages, error pop ups, and UI copy.
01 Understand
Empower
Growth
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Talked to coaches, discussions with High Altitude climbers and specialised-gym coaches.
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Empathy mapping: To understand where coaches are standing, when players are loggin notes, the heat of the game, practice session fatigue. All this guides how they read the content on the app.
02
Define
Empower
Growth
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Let them clearly understand what’s going on,
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Lighten the negative experience in case of errors or problems of interaction.
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Say less to convey more!
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After creating initial copies, we regrouped to A/B test to eliminate based on:
- double-reading
- if text goes well with the design
- consistent with branding
04
Decisions
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Establish typographic heirarchy so user know which text is more important than the other & where to focus
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Catch attention with marked elements
05
Prototype
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Remove cringe-worthy words - We understand, enable, end-user.
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Convert Passive sentences to active sentences - "This information will be used.." --> We will use this information.."
Confidential
06
Validate
03
Problem solving
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High Altitude climbers used our app and went through a smooth experience during a climb in Himalayas.